Selliq - AI Platform

1. Introduction

SELLIQ TECNOLOGIA DA INFORMACAO LTDA, owner of the Selliq platform (hereinafter "Selliq", "we", "our" or "us"), is committed to protecting the privacy and personal data of our users. This Privacy Policy describes how we collect, use, store, share, and protect the personal information of Selliq platform users.

Selliq is a platform for creating artificial intelligence agents for customer service, support, and sales, enabling companies to build robust and efficient conversational automation solutions without requiring technical programming knowledge.

This policy applies to all users of the Selliq platform, including website visitors, registered users, administrators, and end users who interact with AI agents created through the platform.

Important: By using the Selliq platform, you agree to the terms of this Privacy Policy. If you do not agree with any part of this policy, you should not use our services.

2. Definitions

For the purposes of this Privacy Policy, the following definitions apply:

Personal Data: Any information relating to an identified or identifiable natural person.
Data Processing: Any operation performed with personal data, such as collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, archiving, storage, deletion, evaluation or information control, modification, communication, transfer, dissemination, or extraction.
Data Subject: The natural person to whom the personal data being processed refers.
Controller: A natural or legal person, of public or private law, responsible for decisions regarding the processing of personal data. In the context of this policy, SELLIQ TECNOLOGIA DA INFORMACAO LTDA is the controller.
Processor: A natural or legal person, of public or private law, who processes personal data on behalf of the controller.
User: A natural person who uses the Selliq platform to create, configure, and manage AI agents.
End User: A natural person who interacts with AI agents created on the Selliq platform.

3. Data Collected

3.1. Data Collected from Platform Users

We collect the following categories of personal data from users who register and use the Selliq platform:

Data Category	Types of Information	Purpose
Identification Data	Full name, email, phone number	User identification, account creation and management, communication
Company Data	Company name, industry segment (voluntarily provided information)	Experience personalization, contextualized support
Subscription Data	Subscription status, contracted plan, payment history (processed via Stripe)	Platform feature access management, subscription control
Access Data	IP address, browser type, operating system, access logs, cookies	Platform security, usage analysis, technical improvements
Usage Data	Features used, agents created, configurations, action history	Platform improvement, technical support, performance analysis
Conversations and Messages	All messages exchanged between AI agents and end users via WhatsApp, Instagram, phone, and other connected channels	AI agent functionality, quality analysis, model training, customer support

3.2. Data Collected from End Users (Agent Interactions)

When end users interact with AI agents created on the Selliq platform through connected channels (WhatsApp, Instagram, phone, and others), we collect:

Complete messages: All conversation content conducted through AI agents
Contact data: Phone number, user ID on platforms (WhatsApp, Instagram), email when provided
Voluntarily provided data: Name, preferences, and any other information shared during the interaction
Conversation metadata: Date, time, duration, communication channel used (WhatsApp, Instagram, phone)
Device data: Device type, operating system (when available through the platform)
Behavioral data: Interaction patterns, communication frequency, engagement
Voice recordings: When the interaction occurs via phone, conversations may be recorded for analysis and service improvement

Important: This data is collected and stored on behalf of our customer (Selliq platform user), who acts as the controller of this data. Selliq acts as the processor, processing this data according to the customer's instructions.

3.3. Automatically Collected Data

We use technologies such as cookies, pixel tags, and analytics tools to automatically collect:

Navigation and interaction information with the platform
Performance data and technical errors
Configuration and language preferences
Device and network information

3.4. Third-Party Data

We may receive personal data from third parties when you:

Connect third-party integrations (WhatsApp Business API, Instagram, Facebook Messenger, etc.)
Import contacts or databases from external systems
Use social login (Google, Microsoft, etc.)

3.5. Payment Processing

Selliq does NOT collect, process, or store payment data (credit cards, banking data, etc.). All financial processing is performed exclusively through the Stripe platform, a PCI-DSS Level 1 certified payment processor that maintains the highest industry security standards.

When you make a payment:

Your payment data is sent directly to Stripe through an encrypted connection
Selliq receives only transaction confirmations and subscription status information
No sensitive payment data transits through or is stored on our servers
For more information about how Stripe protects your data, visit: https://stripe.com/privacy

4. Purposes of Data Processing

We use the collected personal data for the following purposes:

4.1. Service Provision

Create, maintain, and manage user accounts on the platform
Provide access to Selliq platform features
Process and fulfill user requests
Enable the creation, configuration, and management of AI agents
Process and store conversations between agents and end users
Provide technical support and customer service

4.2. Commercial and Financial Management

Manage subscriptions and access to platform features
Process upgrades, downgrades, and plan cancellations
Issue invoices and accounting documents in accordance with Brazilian legislation
Manage delinquency and service suspension
Prevent fraud and illicit activities related to platform use
Note: Payment processing is performed exclusively by Stripe

4.3. Communication

Send notifications about the service, updates, and changes
Respond to questions, requests, and complaints
Send marketing communications (when authorized)
Conduct satisfaction surveys

4.4. Improvements and Development

Analyze platform usage for improvements and optimizations
Develop new features and functionality
Conduct testing and performance analysis
Train and improve artificial intelligence models

4.5. Security and Compliance

Protect the platform against unauthorized access and attacks
Detect and prevent fraud and abuse
Comply with legal and regulatory obligations
Respond to legal proceedings and authority requests

4.6. Analytics and Business Intelligence

Generate aggregated and anonymized statistics and reports
Analyze trends and usage patterns
Conduct benchmarking and market studies

5. Legal Basis for Data Processing

The processing of personal data by Selliq is based on the following legal grounds set forth in the General Data Protection Law (LGPD - Law No. 13,709/2018):

Contract execution: For the provision of contracted services and fulfillment of contractual obligations.
Consent: When you expressly authorize data processing, especially for marketing communications.
Legitimate interest: For service improvement, platform security, fraud prevention, and internal analysis.
Legal or regulatory obligation: For compliance with tax, accounting, labor, and other legal requirements.
Regular exercise of rights: For defense in judicial, administrative, or arbitral proceedings.
Credit protection: For credit risk analysis and delinquency prevention.

6. Data Sharing

Selliq may share personal data with third parties in the following situations:

6.1. Service Providers

We share data with companies that provide services on our behalf, including:

Infrastructure and hosting providers: For secure storage and data processing on protected servers
Stripe (Payment processor): Exclusively for processing financial transactions - payment data is sent directly to Stripe without passing through our servers
Email and communication services: For sending notifications, alerts, and authorized communications
Analytics and monitoring tools: For usage, performance, and user experience analysis
AI and machine learning providers: For natural language processing and artificial intelligence features
Customer support services: For service, technical support, and issue resolution
Telephony and communication services: For voice channel integration when applicable

Data Security: All data is stored in secure databases, with encryption in transit and at rest, regular backups, and strict access controls.

6.2. Integration Partners

When you connect third-party integrations to the platform (WhatsApp Business API, Meta/Facebook, Google, etc.), we share data necessary for the operation of these integrations, in accordance with their privacy policies.

6.3. Legal Obligations

We may disclose personal data when required by law, court order, request from competent authorities, or to:

Comply with legal or regulatory obligations
Protect the rights, property, or safety of Selliq, users, or third parties
Prevent, detect, or investigate fraud and illegal activities
Respond to judicial or administrative proceedings

6.4. Corporate Transfers

In the event of a merger, acquisition, asset sale, or corporate restructuring, personal data may be transferred as part of the company's assets, maintaining the protections of this policy.

6.5. With Your Consent

We may share data with third parties when you expressly authorize us to do so.

Important: All third parties with whom we share data are contractually obligated to protect personal data in accordance with appropriate security and privacy standards, using it only for the specific authorized purposes.

7. International Data Transfer

Due to the global nature of technology services, some of our service providers and partners may be located outside Brazil. When we conduct international transfers of personal data, we adopt the following safeguards:

Standard contractual clauses approved by data protection authorities
International data protection certifications
Assurances that the destination country offers an adequate level of data protection
Anonymization or pseudonymization when appropriate

Countries to which data may be transferred include, but are not limited to: United States (for cloud computing, AI, and analytics services), European Union countries (for infrastructure and processing), and other countries where our technology partners operate.

8. Data Security

Selliq implements appropriate technical and organizational measures to protect personal data against unauthorized access, destruction, loss, alteration, communication, or any form of improper or unlawful processing.

8.1. Technical Security Measures

Data encryption in transit (SSL/TLS) and at rest
Role-based access controls and multi-factor authentication
Firewalls, intrusion detection and prevention systems
Continuous security monitoring and audit logs
Regular backups and disaster recovery plans
Periodic security testing and vulnerability scanning
Regular system updates and security patches

8.2. Organizational Measures

Internal information security policies
Regular employee training on data protection
Restricted physical and logical access controls
Non-disclosure agreements with employees and partners
Security incident response processes
Periodic security and compliance reviews

8.3. User Responsibility

Users are responsible for:

Maintaining the confidentiality of their access credentials
Using strong and unique passwords
Not sharing account access with unauthorized third parties
Immediately notifying Selliq of any unauthorized account use
Keeping their devices and software updated

8.4. Incident Notification

In the event of a security incident that may entail relevant risk or harm to data subjects, we will notify the affected parties and the National Data Protection Authority (ANPD) as required by applicable legislation.

9. Data Retention

Selliq retains personal data for as long as necessary to fulfill the purposes described in this policy, observing the following criteria:

9.1. Retention Periods

Active account data: Throughout the entire term of the contractual relationship
Subscription and billing data: For the legally required period for tax and accounting purposes (minimum 5 years)
Conversations and interactions: As configured by the customer user and defined in contract, respecting legal limits. By default, we maintain history for up to 12 months, which may be extended upon request
Access and security logs: 6 months to 1 year, according to security needs and incident investigation
Data for fulfilling legal obligations: For the period required by applicable legislation (generally 5 years)
Data for exercising rights: Until the conclusion of judicial, administrative, or arbitral proceedings
Voice recordings: As configured by the customer, respecting the maximum period of 180 days, unless necessary for legal or contractual purposes

9.2. Data Deletion

After the retention periods expire or when there is no longer a legal basis for processing, personal data will be:

Securely and irreversibly deleted; or
Anonymized so that identification of the data subject is not possible; or
Retained only if there is specific consent from the data subject or legal obligation

9.3. Inactive Account

Accounts inactive for more than 24 months may have their data deleted or anonymized, with prior notice to the user at least 30 days in advance.

10. Data Subject Rights

In compliance with the LGPD, you have the following rights regarding your personal data:

10.1. Right to Confirmation and Access

You may request confirmation about the existence of processing of your personal data and access the data we hold about you.

10.2. Right to Correction

You may request the correction of incomplete, inaccurate, or outdated personal data.

10.3. Right to Anonymization, Blocking, or Elimination

You may request the anonymization, blocking, or elimination of unnecessary, excessive, or data processed in non-compliance with the LGPD.

10.4. Right to Portability

You may request the portability of your personal data to another service or product provider, upon express request, subject to technical and legal limitations.

10.5. Right to Information about Sharing

You may request information about the public and private entities with which we share your data.

10.6. Right to Information about the Possibility of Not Consenting

You have the right to be informed about the possibility and consequences of not providing consent, when this is the legal basis for processing.

10.7. Right to Revoke Consent

You may revoke your consent at any time, when it is the legal basis for processing, by express manifestation.

10.8. Right to Object

You may object to data processing based on legitimate interest, upon legitimate justification.

10.9. Right to Review of Automated Decisions

You may request the review of decisions made solely on the basis of automated processing of personal data that affect your interests.

10.10. How to Exercise Your Rights

To exercise any of the above rights, you can:

Send an email to: privacidade@selliq.io
Access privacy settings in your account on the platform
Contact us through the support channels available on the platform

We will respond to requests within 15 (fifteen) days, which may be extended for another 15 (fifteen) days, with express justification. In some cases, we may request additional information to confirm your identity before processing the request.

10.11. Limitations on Rights

In certain circumstances, we may refuse requests when:

The law requires data retention
There is a need for defense in judicial or administrative proceedings
Fulfilling the request would compromise trade or industrial secrets
Deleting the data would compromise the provision of the contracted service

11. Cookies and Similar Technologies

Selliq uses cookies and similar technologies to improve user experience, analyze platform usage, and personalize content.

11.1. What are Cookies

Cookies are small text files stored on your device when you access a website or application. They allow the platform to recognize your device and store information about your preferences and actions.

11.2. Types of Cookies Used

Essential Cookies: Necessary for basic platform functionality, including authentication and security
Performance Cookies: Collect information about how users use the platform for improvements and optimizations
Functionality Cookies: Allow the platform to remember your preferences and choices
Marketing Cookies: Used to track visitors and display relevant ads (only with consent)

11.3. Other Technologies

In addition to cookies, we use:

Web beacons/Pixel tags: To track email opens and interactions
Local Storage: To store preferences locally in the browser
Session Storage: To temporarily maintain session state

11.4. Cookie Management

You can control and manage cookies through:

Your browser settings (to block or delete cookies)
The cookie preferences panel available on the platform
Opt-out tools from advertising partners

Important: Disabling essential cookies may affect the proper functioning of the platform.

11.5. Third-Party Cookies

We use third-party services that may set cookies, including:

Google Analytics (usage analysis)
Meta Pixel (marketing and advertising)
Payment services (transaction processing)

These third parties have their own privacy policies, which we recommend you review.

12. Children's Privacy

The Selliq platform is intended for businesses and users aged 18 and over. We do not knowingly collect personal data from minors without verifiable consent from parents or legal guardians.

If we become aware that we have collected personal data from a minor without appropriate consent, we will take steps to delete such information as quickly as possible.

If you believe we may have inadvertently collected data from a minor, please contact us immediately at privacidade@selliq.io.

13. Customer Responsibilities as Controller

When a Selliq customer uses the platform to collect and process personal data of end users through AI agents, this customer acts as the data controller and is responsible for:

Obtaining valid consent from end users when necessary
Providing clear information about data collection and use to end users
Ensuring an adequate legal basis for data processing
Respecting data subject rights (end users)
Implementing appropriate security measures
Properly configuring data retention periods on the platform
Using collected data only for legitimate purposes informed to data subjects
Complying with all LGPD obligations and other applicable legislation

Selliq acts as a data processor in these situations, processing personal data on behalf of and according to the instructions of the customer-controller.

14. Third-Party Platform Integrations

Selliq enables integrations with third-party platforms, including but not limited to:

WhatsApp Business API (Meta/Facebook)
Instagram Messaging (Meta/Facebook)
Facebook Messenger (Meta/Facebook)
Google Business Messages
VoIP and PBX telephony services
Other messaging and communication platforms

14.1. Data Sharing in Integrations

When you connect these integrations:

Data necessary for the integration to function will be shared with third-party platforms
Third-party platforms will have access to conversations and interactions conducted through their channels
In the case of telephony integrations, voice recordings are processed and stored according to each provider's policy
Each third-party platform has its own privacy policy that you should review
Selliq is not responsible for the privacy practices of these third-party platforms

14.2. Third-Party Platform Policies

We strongly recommend that you review the privacy policies of the following platforms:

Meta/Facebook: https://www.facebook.com/privacy/policy/
Google: https://policies.google.com/privacy
Stripe (Payments): https://stripe.com/privacy

14.3. Integration Control

You can:

Disconnect integrations at any time through platform settings
Manage permissions and access granted to third-party platforms
Revoke authorizations directly on third-party platforms
Configure message and conversation retention periods

15. Use of Artificial Intelligence

Selliq uses artificial intelligence technologies to provide its conversational agent services. Below we describe how we use AI and the related data processing:

15.1. AI Processing

We use language models and natural language processing to understand and respond to messages
Conversation data may be processed by third-party AI providers (with appropriate contractual protections)
We perform sentiment, intent, and context analysis of conversations
We use machine learning to improve the accuracy and effectiveness of agents

15.2. Model Training

We may use aggregated and anonymized data to:

Train and improve our proprietary AI models
Improve natural language understanding in Brazilian Portuguese
Optimize agent responses and functionalities

Important: We do not use identifiable personal data for model training without explicit consent. Data used for training is anonymized and aggregated.

15.3. Automated Decisions

The platform may make automated decisions based on AI, such as:

Conversation routing
Intent and sentiment classification
Response suggestions
Spam or abusive behavior detection

You have the right to request human review of automated decisions that significantly affect your interests.

15.4. Quality and Bias

We continuously work to:

Minimize biases in AI models
Ensure accurate and contextualized responses
Monitor and improve interaction quality
Implement safeguards against inappropriate use

16. Links to Third-Party Websites

The Selliq platform may contain links to third-party websites, applications, or services. This Privacy Policy does not apply to those third-party websites.

We are not responsible for the privacy practices or content of those websites. We recommend that you read the privacy policies of any third-party website you visit.

17. Changes to This Privacy Policy

Selliq reserves the right to modify this Privacy Policy at any time. Any changes will be:

Published on this page with the last update date
Notified to users via email or platform notification
Made available with a minimum of 10 days before taking effect (except changes required by law)

We recommend that you review this policy periodically to stay informed about how we protect your data.

Continued use of the platform after changes are published constitutes acceptance of the modifications. If you do not agree with the changes, you should discontinue use of the platform and request the deletion of your account.

18. Applicable Law and Jurisdiction

This Privacy Policy is governed by the laws of the Federative Republic of Brazil, especially the General Data Protection Law (Law No. 13,709/2018), the Internet Civil Framework (Law No. 12,965/2014), and the Consumer Protection Code (Law No. 8,078/1990).

To resolve any disputes arising from this Privacy Policy, the courts of the São Paulo/SP jurisdiction are elected, with express waiver of any other, however privileged it may be.

19. Data Protection Officer (DPO)

Selliq has designated a Data Protection Officer (DPO) to serve as a communication channel between the company, data subjects, and the National Data Protection Authority (ANPD).

The DPO is responsible for:

Receiving complaints and communications from data subjects
Providing clarifications about data processing
Receiving communications from the ANPD and taking appropriate action
Guiding employees and contractors on data protection practices

20. Contact and Information

Privacy Communication Channels

DPO Email: dpo@selliq.io

General Email: contato@selliq.io

Website: www.selliq.io

Support: suporte@selliq.io

Business Hours

Monday to Friday, 9am to 6pm (Brasília time)
Except national holidays

Response time: We are committed to responding to privacy-related requests within 15 business days.

Privacy Policy